Guides
Visibility in AI answers
Everything we know about how AI assistants come to name a business, written out in full. Pages to read rather than pages to sell, and the method we measure by is published in the open.
The service
ChatGPT advertising — we set it up and run it
A second service: we write the ad, set its targeting, launch the campaign and watch it, and report what happened. Quoted per client.
The service
We build you a website — pay only if you like it
A third service: you fill in a short form, we build the site and send a preview link with one round of revisions. Like it? We publish it. Don't? You pay nothing.
Methodology
How we measure AI visibility
Where the 72 questions come from, how many times they are asked, what gets counted, and how the score out of 10 is built.
Guide
Does ChatGPT name you when your customer asks?
The difference between being readable and being recommended, why the answer changes every time, and why asking once tells you nothing.
The service
AI visibility audit report
Exactly what the report measures, how it is run, what it costs and when it arrives.
Guide
What is GEO, and how does it differ from SEO?
Generative engine optimization: the definition, the practical differences from SEO, and what can be measured at all.
Comparison
ChatGPT vs Gemini vs Perplexity
Three assistants, three ways of building an answer, and a different crawler for each — and why measuring one is not enough.
Where to start
If you do not know where you stand yet, start with the free check: twelve questions about your category and city, put to ChatGPT and Gemini, showing how many answers named you and who was named instead. No account, no card.
If you would rather understand how the measurement works first, start with the methodology page.